Vice President, Digital Marketing
Aldo Sorrentino MBA
Aldo Sorrentino is the Vice President of Digital Marketing. Aldo brings with him over 15 years+ of experience in Market Research and fact-based selling with multinational organizations. With this, he can provide both the company as well as all its partners and clients with the most transparent and ideal form of communication.
Aldo earned his bachelor’s degree from DePaul University and a Master of Business Administration degree from DePaul’s Kellstatdt Graduate School of Business.
He has since worked for companies like Information Resources, Nielsen, Crayola, Black and Decker, and Zayo. Due to his previous work experience, he feels like his career mantra has been centered around making decisions that are informed by data which has helped him in all aspects of the business. Aldo’s background has prepared him to help identify trends in diagnostic testing as well as understanding store-level data that helps maximize testing operations. Whether it’s interpreting data to maximize inventory operations or constantly monitoring feedback so that Trilab is aligning staff to properly fit the needs of our clients, data will always be the catalyst that help maximize client satisfaction and drive growth
In his free time, Aldo enjoys playing and watching soccer, keeping up with Formula 1, European travel, and most importantly spending time with his family. Aldo has shown time after time he will provide the best up-to-date information in order to optimize the experience for all Trilab’s patients and clients.